Passion Theatre Group Poster Retrospective

Here’s a collection of the Show Posters for all of Passion Theatre Group’s performances since the beginning. The proprietor of the group is my son, Aidan — and I couldn’t be more proud of the work he and the teams for his shows have done. These shows represent some of the best live theater I’ve ever seen. Strong stories, professional acting, world-class musicality, compelling settings.

I for one will be rooting for and anticipating more great work from Passion. (Click the images below to scroll through thumbnails of each poster.)

Scroll down to see the full-size, high-resolution posters.

Social media cheat sheet

Cheats cleverly designed as questions

There’s hardly any better lifehack than “asking the right question.” And so it goes with the social media strategy of you business.


Facebook and other social platforms are a lot like a business card.

It’s nice to be at a party and put your business card into the hand of someone in the market for your product.

And if that’s all you want your social media for, then, make a page, and make some posts every-once-in-a-while.

Easy peasy.

But how do you get to the right parties, who’s going to be at the party, are you at the right party, do you have enough business cards, are they too fancy for the party, not fancy enough … etcetera.

If you want your social media to accomplish specific things with specific people, then, you need to ask bigger and better questions about what kind of goals you want.

If you hired a pro, they’d guide you to answer questions related to

Brand auditing

Social strategy

Competitor analysis

Continuous channel analysis and reporting

Content creation

Site and community Management

Active channel listening

Ad management

And more

Since goals on social media so often involve vague or nebulous results, it’s really important to name the exact thing you want to achieve from your social media channels.

So, here are a couple of good places to start — before you call a pro. (You may not even need to call someone if you have good answers to the following two questions.)

Cheat #1. Do you have a goal for social media? (If not, you may need some coaching to simply help you name something appropriate.)

As a full-service media company, when a client wants a website, for example, I’ll ask them if they have any examples of other websites that accomplish what it is they’re trying to do. Ain’t nothin’ wrong with that. It’s helpful for clients to be able to see if what they’re asking for is attainable for a shop their size.

Tip: Your goal may be internal or external. Here are a couple examples. Internally, you may simply want your business or product to showcase a professional brand. You may want to look appealing. And as long as the pictures you post to facebook are, for example, professional or classy — and there aren’t any misspelled words in the post — then, you can very easily meet your goals internally. “Every week we will post a new product, complete with photos and a story (not a narrative) of how the product is useful.”

You may want an external goal of, say, getting 500 people in the region where you live to like your product or service. This is a very different goal than your internal goal. It needs strategy, it needs manpower, it needs intentionality, it needs Plan Bs, it needs energy, it needs leadership, and more.

A good voice to help you ask and answer these questions is important. They can help inspire you to dream big, and they can also help you remember to keep your feet on the ground while reaching for the stars.

Cheat #2. What channels do you want to be in and why?

Facebook, Facebook Live, Twitter, Youtube, Instagram, IG TV, Snapchat, LinkedIn, Google+, Pinterest, Tumblr?

“We want to have a Pinterest channel. Because we want to take advantage of the visual nature of Pinterest, because our products are beautiful and we have beautiful photos of them.”

If you can come up with something like that, you’re way over halfway there.

But, if you don’t answer the questions, you’ll only have those vague and nebulous measures from Facebook called “engagements” to help guide and direct you. Unhelpful.

Analysis paralysis often seems to enter into the picture. What if you can’t decide what you or your organization want? Well, that’s an additional way outside help can be valuable. Spend $100 to have someone help you ask and answer good questions. No long-term commitments necessary.

But first, find a social media agency who’d be willing to talk to you about your goals and give you a free audit of your existing channels.

Contact me at if you want a free audit of your existing social media channels.

Pop-Up Shakespeare: Raw photos from the 8/26 show at The Loft

Who doesn't love a free, pop-up Shakespeare play — A Midsummer Night's Dream. I saw it in The Loft in Midtown on Sunday night. I love this line from the show, "You spend your passion on a misprised mood." I'd say that's kinda like much ado about nothing.

They've got a couple of free shows left — this weekend at Bay City's Riverwalk Arboretum on Friday and Saturday, Aug. 31-Sept. 1. Maybe at 7pm.

Here are some photos straight out of the camera.


There are some cells on the storyboard which are finished. Only some. But enough to start the actual work of animating some cells.

So today I started defining the look and feel of the storyboard onto the screen and began one of the simple animations. Using Apple Keynote. 

Apple Keynote is my animation software of choice, and it's what I'll use for the rest of the video. I wanted to simply post the next step in the process of getting my client's video created.

I posted it on my instagram. And is below.

Lemme know if you have any technical questions as to how the animation is made.

Editor's note: compare the difference between the storyboard screen and this first draft of the cell. The client may very well come back and say "it doesn't look like the storyboard you mocked up. If that happens, we'll walk through it together to help them meet their goals and preferences.